PR strategy is a model of optimal interaction of the company with internal and external audiences. The SMART QUEEN media agency develops an effective communications sgtrategy enabling a high level of a positive awareness of the company (brand or person) in the market, optimal representation of its positioning, goals and tasks.
DEVELOPMENT STAGES OF THE PR STRATEGY
- Setting clear goals of the PR policy of the company based on the objectives of the business;
- Identification of stakeholder priority groups;
- Setting clear objectives of each target group of stakeholders;
- Determination of information fields, audit, strategy of presence;
- Development of the criteria for evaluating the result of the PR activities;
- Description of a public positioning of an organization / brand / person;
- PR concept;
- PR tools;
- PR plan;
- Budget and principles of forming the budget.