Marketing strategy is a tool that helps you achieve specific business goals. A marketing strategy of an enterprise defines the markets a company should work in, it identifies the groups of customers and market segments, brand values, determines what products to produce, what types of price formation to choose, what sales channels and distributing flows of goods to use, how to organize communications and distribution.
DEVELOPMENT OF A MARKETING STRATEGY
STEPS TO DEVELOP A MARKETING STRATEGY
HOW TO DEVELOP A MARKETING STRATEGY?
We believe that every product can significantly strengthen its positions on the market with the help of marketing!
HR strategy as a final stage of implementing an updated marketing strategy of the company.
Ambition-driven strategy is a bandle of analytical methods, processes and tools that ensure creativity, dynamism and keen attitude of employees towards the business of the company.
GAP analysis is a strategic marketing tool that helps the company strengthen its positions on the market and increase sales within the shortest possible time. GAP analysis includes determination of key factors of a competitive advantage of the company in the specified market, fixation of a current value of an enterprise and its competitors, development of a set of initiatives to gain a competitive advantage in the market.
NEW BUSINESS MEANS NEW PRODUCT, NEW DIRECTION, NEW MARKET.
- Market analysis;
- Branding – the development of a new trade mark;
- Marketing mix development;
- Product portfolio policy;
- Pricing policy;
- Distribution plan;
- Promotion plan.