Graphic design services include the development of logo, brand book, merchandising book, presentation illustration, and POS materials.
A logo is the graphic outline of a name supplemented with a unique graphic element.
An emblem is the graphic element as well, which represents some idea or a global concept.
A trademark is a legal concept that is interpreted as a “sign serving for distinction of products or services of certain legal entities or individuals from similar products or services of other legal entities and individuals”.
Traditionally, a brand book is a booklet describing the regulations for the design and use of the corporate identity elements of the brand. Our brand book is not just the rules and regulations for the visual standards of the brand, but the documented rules on the essence of a brand, its ideas, mission, archetype system, attributes and values. This is a very valuable and often a secret internal document of the company. Visual attributes of the brand are described in a separate chapter of the document.
A merchandising book (retailers call it a “Merch book”) is a corporate document describing the rules of merchandising. Do you think that a store has its own standards and that it’s impossible to implement a merchandising concept for your product? Market leaders have already done that! We illustrate storyboards for advertising clips and comic strips. Of course, you can design a storyboard by illustrating “cucumbers”, in other words pictures illustrating the Octopus song: “A Stick, a stick, a cucumber…”. Still, well-designed illustrations always make a much better impression on a Customer.
Certain advertisement layouts can be illustrated as well. Corporate heroes are often made by an illustrator. A paper, report, executive summary, company presentation – we offer you a comprehensive solution from idea and filling in the content to visual and sound design.
POS materials are the ad design elements located at the points of sale to attract the attention of customers to certain types of goods or services.